My approach
Most leadership development works from the outside in. New frameworks, tools and techniques - all layered on top of existing behaviour. My approach starts from a different place: a deeper understanding of where performance actually comes from.
When leaders see how their experience of pressure, clarity and connection is being generated, something shifts. Not through adding. Through insight. Leaders begin to feel lighter, clearer, and bolder. That understanding is the foundation of everything I do.
The approach behind my coaching has a documented track record in demanding business environments – from significant earnings turnarounds to strategic deadlocks resolved in a matter of hours. The inside-out approach to leadership has a documented track record in demanding business contexts. These results were achieved and documented by Insight Principles, the U.S.-based organisation that trained me in this approach.
How it works
Leaders often arrive with busy minds that are crowding out confidence and sound judgement. My role is to help you come back to your energised, high-performing self.
Sessions are conducted via video call, typically 60-75 minutes. Most clients notice a meaningful shift within the first two or three sessions. Many continue for longer. I work with leaders across the UK, Asia and North America.
Packages
I structure my coaching around three main packages: a 12-session engagement, unlimited coaching over 12 months, and a personal four-day immersive. Pricing is flexible based on circumstances – cheaper for those who are self-funding and those earlier in their career. I give away 10-20% of my coaching pro bono. Click here for a free, no-obligation intro call.
Not sure where to start? The Leadership Performance Diagnostic is a free first step – seven questions that help you see where you are and what might be getting in the way. I respond personally to every one.
Testimonials
Working with David has been truly transformative. His guidance helped me shift my perspective, and by the end, I felt mentally lighter and more in control. No longer will I let my mind pull me back into its old, familiar loop. I now have the tools to move forward with clarity and confidence. I can’t recommend David highly enough!
Lucy Duszczak, Head of Marketing and Ecommerce, YHA
Having previously engaged with other coaches and consistently walking away without tangible results, I was quite sceptical. However, David's persuasion led me to give it one more chance, and for that, I am profoundly grateful. David imparted new insights into my own psyche and presented a fresh perspective on my challenges. As a direct result of his guidance, I now feel significantly more equipped to confront my problems.
Doede Rensema, Legal & Compliance Professional, Hong Kong
I am glad I enrolled on the program which I expected would be just more regular coaching. David guided me to open up and explore myself, which was incredibly important to solve the puzzle. It proved to be totally beyond my expectations. It's been six months now and I must say I am still finding it very helpful.
Rachel Tsang, Regional Sales Director, Asia Pacific, UK